I will create your brand identity guide and visual language

A brand guide earns its keep the first time an agency, a freelancer and an intern all produce something on-brand without asking you. The guide covers: • Logo: variants, minimum sizes, clear space, and the misuses that actually happen • Colour: primary, secondary and functional colours with accessible pairings and contrast ratios • Typography: a type scale with real examples, not a list of font names • Imagery: what photography and illustration belong to this brand, with examples of what does not • Layout: grid, spacing rhythm and how the elements sit together • Voice: how the brand writes, with before-and-after sentences I write it as a working document rather than a showpiece. Every rule has a reason next to it, because rules without reasons are the first thing people break.