I will build a content and category strategy for your store

Most stores grow their category tree by accident. Three years later, four categories target the same search, none of them ranks, and nobody knows which page to link to. What I produce: • A demand map: what people actually search for in your market, grouped by intent and volume • A category architecture that matches that demand, with a page per real search need and no duplicates • A URL and internal linking plan, including what to redirect when categories merge • Content briefs for category and guide pages: what each must cover, at what depth, and which page it must not overlap with • A publishing order by expected return, so the first month's work is the most valuable month For stores with thousands of products I include a templating approach, so category copy scales without becoming filler. The output is a working document your team executes against, not a presentation. I include the migration checklist, because a category restructure done carelessly loses rankings that took years to build.